Samsung store at Sherway Gardens by Cutler, Toronto

The #retail design needed to reflect and showcase Samsung’s product line by using streamline architectural details, clean surfaces and an accent of futuristic style.

The form and mass of the storefront creates an impactful visual from any angle of the mall corridor. The angled lines are reflected in the central #display tables, transaction desk and customer service stations. Hints of brushed stainless steel frames out storefront and interior #perimeter displays to add the accent of futuristic style. The curved rounded corners of Samsung’s mobile devices finished off the central display tables, customer service stations and lowered ceiling detail in the back customer service area.

Cutler wanted to keep the material palette simple, clean and stylish to reflect the design concept and showcase Samsung’s products. The colour scheme was kept to bright whites, cool greys and a touch of warm off whites.

Designed by Cutler

Photography by Brandon Barre