Woolrich store, New York City

The traditional brand utilized a #vintage store design to convey their 184-year history, including posters, swatch cards and other memorabilia. The use of wood and handcrafted materials gives the store a warm atmosphere.

Woolrich finally opened their first store in the United States with a standalone space in New York’s SoHo neighborhood. The company opened a new two-floor, vintage-inspired store on Wooster Street and elected to design it as a “contemporary retrospective of the company’s 184-year history,” highlighted by the presence of wool shearing tools, swatch cards, catalogues and other historic items arranged around the space.