Fashion Apparel Retailing in the Age of Artificial Intelligence

It is no longer online versus brick and mortar. Digital now blends with physical stores enhancing the shopping experience, before, during and after the sale.

As the fashion apparel and retail market responds to fundamental shifts in #consumer behavior, companies are turning to technology solutions to give them an edge. Sam Vasisht, chief marketing officer at artificial intelligence platform provider MindMeld, discusses with WWD the emerging role of AI and how it can transform from transactional into the conversational as well as other trends in the market.

“Retailers and brands gain heightened insights into customers and their behaviors, shopping patterns and sentiment. This allows businesses to better manage the customer relationship, personalize their offers and create memorable brand experiences. Retailers and brands can use AI to create consistent experiences in an omnichannel environment. Because AI-based experiences are conversational, the quality of interactions and their resultant data can be pushed to other web sites, smartphone apps, messaging services and even in-store kiosks. AI-based solutions also increase the reach by brands and retailers. Businesses can now reach consumers where they are already spending time, such as inside messaging services like Facebook Messenger, Skype and others.”, says Sam Vasisht.

AI will be increasingly important for supply chain management and inventory control. Moreover, it will provide for compelling in-store experiences, like smart fitting rooms and great out-of-store virtual reality experiences down the road.