ONLY store by Riis Retail, Oldenburg

ONLY brand utilizes #visual merchandising to its fullest in their new store, from #window design to #retail lighting and #fitting room design, with techniques that enhance the customer experience.

Their new shop concept design by Riis Retail has dominant and impressive shop fronts. During the day, tall doors framed with running lights make a powerful entrance. During the night, the semitransparent doors allow passengers a peek into the illuminated universe of ONLY. The project sets new standards for combining interior design, functionality and visual merchandising.

The open store façade reveals an impressive impact zone with the freshest and most fashionable styles. The twisted use of huge LED screens ensures great brand recognition throughout the entire shop.

Exclusive and friendly materials welcome the customer in the fitting room area.

Excerpted from: ONLY store by Riis Retail, Oldenburg – Germany » Retail Design Blog