Platinum Sports Store Design, Auckland

Winner of the 2012 Retail Interior Award by Architecture Now Magazine, Platinum Sports presents a sports #store design that uses concrete, brick, steel and plywood and relies on the clothes themselves and poster graphics to set the tone.

The design process at Platinum was led initially by Switch, who worked on the graphic design, wayfinding and branding elements before bringing in Frame Architecture to assist with a spatial interpretation of the brand. Platinum fits somewhere between a concept store and a fashion boutique. Concrete, brick and steel from the heritage carcass combine nicely with hardwood ply and mild-steel sheet, creating an elegant and raw background to contrast with the bright athletic gear. There are enough splashes of neon in the clothes so the fit-out has remained subdued in colour, working more with texture, materiality and graphics.

The ingeniously simple design allows small shelves to be folded down for shoe display or flipped vertically to create solid panels to divide space and create sight lines through the store.

Excerpted from: Platinum Sports | Architecture Now